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creativity

takes

COURAGE

Tangible and Sustainable Results.

Digital Marketing is more important than ever. In today's fast-paced world, many companies have quickly adapted and embraced digital - and for good reason. Many companies however, have been disappointed with the results - the reason being that the vast majority (estimated to be over 50%) do not have a digital marketing strategy and do not recognise that digital is an extension of your marketing efforts.

It does not, and cannot stand in isolation.
Simply 'going digital' is just not going to cut it anymore. To be truly successful, a fully integrated strategic approach, (as opposed to loads of tactics) is imperative to give direction set goals, and yield tangible and sustainable results.

Your Digital Marketing Strategy includes:

  • A digital audit of your online presence as well as your competitors

  • Setting goals and objectives

  • Developing your digital journey or 'funnel' ....

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Digital CI development 

Content marketing strategy - full-funnel content across all channels​

  • Topics map

  • Content development (creative & copy that sells)

  • The splintering of long-form content

  • Compiling a content calender to plot for all activities & realise synergies

Social Media Strategy 

  • Platform identification & set-up

  • Organic growth

  • Paid or boosted content

Website Strategy

  • Role within  digital 'mix'

  • Future-proofing

  • Platform build  recommendation

  • Design recommendations (site layout, UX)

  • URL, hosting 

CRM Strategy

  • Channel recommendation 

  • Database - set up, segmentation, hygiene, POPPIA

  • Email, Blog and/or Vlog 

  • Marketing automation tools

Brand Sentiment 

  • ORM Policies and procedures

  • Digital Crisis PR strategy and process

  • ORM guidelines and toolkit

FIND OUT MORE ABOUT OUR MARKETING CONSULTING AND SOCIAL MEDIA SERVICES

We have technology, finally, that for the first time in human history allows people to really maintain rich connections with much larger numbers of people

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Pierre Omidyar 

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