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pragmatic
marketing
STRATEGY
What got you here won't get you there.
Working together with yourselves, we will;
Develop a concise and pragmatic Marketing Strategy that is aligned with your business and marketing goals.
This Strategy will include:
A brand audit to identify where you have a presence, your current positioning and messaging as well as a creative review to determine brand alignment, consistency and goal adherance
A competitive review
Define your unique positioning
SWOT analysis
Target audience identification
Goal and Objective setting
Product and Pricing Strategy
Communication Strategy:
Campaign development
Comprehensive communication strategy
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brand essence, brand personality, brand tonality
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brand CI
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content strategy
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key messaging
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channel recommendations
Media planning and buying (traditional & digital)
Consolidate strategy into actionable plans and tactics
FIND OUT MORE ABOUT OUR DIGITAL STRATEGY AND SOCIAL MEDIA SERVICES
People don’t buy what you do, they buy why you do it
Simon Sinek
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