

pragmatic
marketing
STRATEGY
What got you here won't get you there.
Working together with yourselves, we will;
Develop a concise and pragmatic Marketing Strategy that is aligned with your business and marketing goals.
This Strategy will include:
A brand audit to identify where you have a presence, your current positioning and messaging as well as a creative review to determine brand alignment, consistency and goal adherance
A competitive review
Define your unique positioning
SWOT analysis
Target audience identification
Goal and Objective setting
Product and Pricing Strategy
Communication Strategy:
Campaign development
Comprehensive communication strategy
-
brand essence, brand personality, brand tonality
-
brand CI
-
content strategy
-
key messaging
-
channel recommendations
Media planning and buying (traditional & digital)
Consolidate strategy into actionable plans and tactics
FIND OUT MORE ABOUT OUR DIGITAL STRATEGY AND SOCIAL MEDIA SERVICES
People don’t buy what you do, they buy why you do it

